Just when you thought Times Square couldn’t shine any brighter, the new Marriott Edition Hotel, 701 Seventh Ave., is set to open soon. With the grand opening comes a new feature sure to attract even more attention to the Crossroads of the World; the hotel’s 8,000 square-foot LED screen is expected to be the biggest and brightest in the area.
Testing of the new sign began recently. While no opening date has been announced, it appears imminent.
Located at the corner of Seventh Avenue and West 47th Street, the 270,000 square foot building will house a 452-key hotel and several floors of retail space.
Tectonic’s latest photos reveal the glass-covered 42-floor tower. While the structure itself is only 512 feet, all eyes will be on the lower base of the building itself — thanks to the giant LED screen.